Strong.Confident. Consistent.

strength and PowerliftinG coaching by Jazmín Reyes. 

Structured programming, technical feedback, and a strength community where every athlete belongs.

This is for anyone ready to build real strength—whether you’re a competitive powerlifter or want to feel stronger in daily life. Every program is tailored to you, guided by your progress, and supported with clear feedback so you always know what’s working. With thoughtful planning, data-informed decisions, and genuine attention to your growth, you’ll be challenged, empowered, and confident in what your body can achieve.

Learn More
Learn More

SERVICES

Women at a fitness event, one in a pink workout outfit with tattoos, enlisting in a gym or training facility with others in background, dark interior, sign on wall, and gym equipment.

Personalized Strength & Powerlifting Coaching

Jefa Strength Systems offers personalized coaching both in-person and online, designed to meet you where you are and help you reach your goals.

Remote Coaching – Get a fully tailored program that fits your goals, schedule, and lifestyle. All workouts are delivered through the app, with data-informed adjustments, thoughtful feedback, and regular check-ins to track your progress and keep you accountable no matter where you train.

In-Person Training – Train with me directly at Lift ATX in Austin, Texas, while still receiving a fully customized program through the app. In-person sessions provide hands-on guidance, real-time feedback, and support to ensure proper technique, strength development, and consistent progress.

Programs Built Around You

Whether you’re picking up a barbell for the first time or training for your next competition, your program is designed around your goals, schedule, and lifestyle. You’ll get data-informed programming, thoughtful feedback, and real accountability.

Coaching services are offered for:

Beginners: If you’ve never lifted a barbell before, you’ll get a program that teaches proper technique, builds confidence, and develops strength safely.

Everyday strength seekers: If your goal is to feel stronger, more capable, and confident in your body, your program will fit your life, your goals, and your growth.

Competitive lifters: With experience coaching athletes in powerlifting, I provide structured, data-driven programming, technique feedback, and competition prep.

Learn more here
Learn more here
Group of five women in gym attire posing for a photo inside a gym, with a squat rack and weight plates behind them. One woman holds a bag of Sour Patch candies, and they all display happy expressions.

JEFA STRENGTH SYSTEMS

JEFA STRENGTH SYSTEMS

At Jefa Strength Systems, inclusivity is at the heart of everything we do. We believe that strength training should be accessible to everyone, regardless of body type, identity, or background. We celebrate diversity, provide gender-affirming training, and strive to create a welcoming space that redefines the strength training experience for all. Our community is always queer and neurodivergent friendly.

Three women celebrating at a fitness competition, with medals around their necks, standing in front of a black backdrop with a logo, all smiling.
A Pride flag designed with a rainbow stripe pattern and a yellow triangle in the top left corner, featuring a purple letter 'O' inside a purple circle.

Testimonials

  • Amanda

    I started working with Jazmin in 2021 as part of the powerlifting club and immediately fell in love with the sport. I transitioned to personal coaching with Jazmin in 2022 to have more personalized training, and have never looked back! Jazmin has an excellent knowledge base and is incredibly supportive and encouraging as a coach. I’ve been able to consistently meet goals and have progressed beyond where I could take myself on my own. The equipment at the gym is amazing and tailored to strength sports and the community environment has fostered deep friendships and connections. I love the community, and I’m grateful for the space!

  • Kate

    I had a wonderful experience getting trained by Jazmin! That was my first experience working with a personal trainer, and I came into with very little knowledge or strength. Jazmin was really encouraging, answered all my questions, and helped me feel comfortable in a space where I normally feel out of place. She really helped me appreciate that I can do a lot more than I thought and actually feel much stronger. I feel really grateful for her warmth and support - and I feel stronger than I ever have!

  • Crystal

    I started working with Jaz in 2021 and didn’t know much about anything. I went from not being able to lift the bar in all the ways to now competing in powerlifting competitions. She’s always willing to answer questions and she wants to help you achieve your goals. I’m lucky to have a coach who listens to me, pushes me, and works with me to make me better. She's helped me love the sport of powerlifting and continues to help me grow in this sport. Without her, I wouldn’t be where I’m at today. I’m not going anywhere anytime soon!

  • Felix

    I have been working with Jaz since 2022. With her help I’ve gone from barely knowing what I’m doing to competing in multiple powerlifting competitions and feeling confident taking up space in the gym. She is always approachable, professional, and easy to talk to and work with. She will challenge you to make you a better lifter and listen to feedback to create a program that works best for you, your lifestyle, and goals. Whether you want to get jacked, lift the world, lose weight, Jazmín will help you get there!!

  • Maribel

    I have had the privilege of training with Jazmin since 2019, in Chicago and continue to follow her programs remotely. Her guidance has been instrumental to my strength training journey. Jazmin has helped me regain strength and recover from multiple low back injuries and become stronger and more conscious of my exercise as well as daily body movements. Through her progressive overload programs, I have experienced incredible results in my strength and overall knowledge of fitness. Even after we started training remotely, she continued to offer tailored alternatives that worked with my equipment and personal needs. What truly sets her apart as a strength training coach is her extensive experience, scientific background and knowledge in her industry, as well as personal adaptability and understanding of diverse body types and lifestyles. She provides options that are effective, realistic, and gives grace when life inevitably happens. I highly recommend her to anyone looking to transform their strength, mobility, and overall mindset on strength training. She is one of the best coaches out there. I miss her in Chicago, Austin is lucky to have her!

  • Mounica

    I have never lifted weights before I met Jazmin. Throughout our training, Jazmin has been attentive, thorough and very patient. Because of her extensive knowledge and amazing mentoring I am lifting weights that I never thought I could.

  • KW

    I love being part of the power lifting club! Jazmín is an amazing coach and everyone is so kind and helpful!

  • Shelby

    Jaz is literally an angel. I wish that I had found her sooner. She's so empathetic, understanding, and knowledgeable! Truly always leaves me so impressed with how much she knows and how she educates her athletes. I've seen so much growth in my strength and visible muscle gain. I can't wait to see the things I'll be able to do with Jaz!

  • Toni

    Jazmin was wonderful! I did 9 training sessions with her and they were worth every dime. She encouraged me to push beyond myself and taught me how to lift safely. I would highly recommend her.

  • Storm

    Jazmín is an incredible trainer and is great to work with! She is attentive, very knowledgeable, and truly cares about your success. Whatever your goals are, she will help you meet them!

Your power isn’t something to earn — it’s something to uncover.

A female powerlifter in black attire is performing a deadlift, holding a loaded barbell on a stage at a competition. She is wearing a lifting belt and knee-high socks, with a male spotter or coach standing behind her observing.
A female competitor in an electronic gaming or fitness event, wearing a black shirt with studded and leopard print design, a pink belt, and thigh-high black stockings, walking on stage with a focused expression. Background includes digital screens and stage lighting.
Two women standing inside a fenced MMA cage, one with tattoos and casual attire, the other in a workout outfit, focused and serious, viewed through the barrier.
A woman with pink hair smiling and wearing a black sports outfit, standing in front of a backdrop with 'Powerlifting United' logos and a medals around her neck.
Four women in black workout clothes smiling and holding each other in front of a colorful mural of a black panther and butterflies at a gym. One woman is lying on the floor with a raised leg, two are standing and holding another woman, and one woman is being lifted.
Two women hugging and smiling at each other in a gym or fitness center.
Group of five women posing together in a gym, some flexing muscles, in workout attire, with gym equipment and supplies around.

Merch

  • JSS Sticker

    JSS Sticker
Shop

Questions?

Two women flexing their arm muscles in a gym, standing in front of a backdrop with the logos 'USA Powerlifting' and 'Lift Axx', and the phrase 'strength in community' at the top.